ASHMOLE & Co Accountants has promoted Carmarthenshire staff members Sam Jones and Lucy Jones to Associate positions, highlighting their expertise and commitment.

Ashmole & Co is a forward-thinking firm and the Partners have made the business decision to bring younger members of the team onto the management board as Associates, to keep the firm ahead of the game for years to come. Sam and Lucy’s expertise will benefit clients, younger staff and the future of the business.

The new Associates will manage a portfolio of clients, acting as the primary contact. They will lead, coach, and develop a team of client managers and accountants; they will also oversee and implement best practices in accounting processes.

Lucy Jones, who lives in Ammanford, joined Ashmole & Co’s office in Ammanford as a manager in 2018. She gained her ACCA qualification in 2006 while working at a firm in Swansea for 16 years.

Lucy said, “I am delighted to be one of Ashmole & Co’s first Associates. I pride myself on the good relationships I have built up over the years with clients and staff. It’s very rewarding seeing staff that I have trained develop in their jobs.”

Sam Jones is primarily based in the Llandeilo office. He started working with Ashmole & Co as a Trainee Accountant in 2015 and qualified as a chartered certified accountant in 2022. Having grown up on the family farm in Llannon, Sam has a particular interest in the agriculture sector.

Sam said, “I’m grateful for this opportunity that the Partners have given me. I find it rewarding to turn financial documents into meaningful information that clients are able to understand and can use to succeed. I enjoy solving interesting problems for clients, especially if it concerns tax queries. I look forward to taking on more hands-on dealings with clients in my new role.”