A Pembrokeshire company has sprung into action to once again show its support to the annual Caldey Swim.

Princes Gate Spring Water has given £300 sponsorship, together with free bottled water to all the 100 swimmers in the iconic challenge, which takes place next month.

The event is now firmly established on the UK open water swimming calendar, and promises a keen contest between the entrants, who come from all over the country to make the 2.5-mile crossing from the monastic island to Tenby.

Swimming between Caldey and the mainland has been a long-standing tradition in Tenby for individuals and small groups.

However, 2013 was the first time for the distance to be swum under the umbrella of the Tenby Sea Swimming Association (TSSA), which has organised the town’s famous Boxing Day Swim for over 40 years.

Thousands of pounds have been raised for Tenby RNLI from the Caldey Swims, with top local triathlete Olly Simon leading the field in the first two events.

Said TSSA chairman Chris Osborne: “There was disappointment when the 2015 swim had to be cancelled due to sea and weather conditions, but hopefully we will be more fortunate this year.

“We are always appreciative of financial support and it is great that Princes Gate has been on board with us from the start. We are also grateful our full house of 100 swimmers whose efforts will result in us being able to make a generous donation to Tenby RNLI.”

The swim sets off from Caldey Island’s Priory Beach at 10.45 am on Sunday, August 14.

For more information, see tenby-caldey-swim.co.uk