It's the newest and biggest law firm in South West Wales and it's called Red Kite Law.

The new team of legal eagles has been established through the merger of two long-established law firms in South West Wales - Lowless and Lowless and Morris Roberts.

"It's a major move for two very well known legal names in South West Wales," said Red Kite Law managing partner Luke Smith.

"But it's a marriage which puts us in an unrivalled position to provide a first class service to the people and the businesses of South West Wales."

Mr. Smith added: "The traditional route in mergers such as this one between law firms is to end up with some lengthy name such as Lowless and Lowless and Morris Roberts.

"That option wasn't for us as a new law firm as we are setting out our stall out as a unique, innovative law firm, founded on the principle of specialist expertise.

"So, we decided to go for a new name for the new firm and Red Kite Law was the result - a name which reflects our 'local' roots and reflects our aspirations to soar high and be a hugely successful law firm in South West Wales.

"Red Kite Law combines long experience and a passion for personal service with a modern approach to legal services for individuals, families, and businesses of every size.

"We may be a big law firm, but we still hold our core values of providing that personal service to our customers.

"We are able to offer specialist advice across a wide range of legal disciplines at very competitive rates.

"With Red Kite Law you can always be sure of receiving advice you can really trust.

"Of course, many of our partners and staff members are already familiar faces to the people of South West Wales.

"We already have a great relationship with our existing customers and we look forward to many more new customers joining us under the wings of Red Kite Law.

"Today, Red Kite Law stands up there as the newest and biggest law firm in South West Wales. We have 15 partners and a total headcount of 120, with seven offices spread across Pembrokeshire and Carmarthenshire.