A Pembrokeshire mother who has raised tens of thousands of pounds through charity bake sales is currently starring in a film produced by Help for Heroes.

Sally Amoore, 64, from Llanddewi Velfrey, started fundraising by selling cakes she had made in 2011 after her soldier son sustained massive injuries serving in Afghanistan. Captain James Amoore, now 33, was thrown 30-foot in the air when he stood on a Taliban mine in 2009. The platoon commander with 2nd Battalion The Rifles, was airlifted to Selly Oak in Birmingham for life-saving treatment. Despite breaking both his legs and ankles, and losing the sight in his left eye, his limbs were saved, and James was rehabilitated at Headley Court which was renovated using money donated by the charity.

Help for Heroes regional recovery manager in Wales, Shelley Elgin, said Sally had been chosen to feature in the film promoting the charity’s ‘Bake for Heroes’ campaign because of her incredible efforts over the years, which have raised over £48,000 in total.

“Sally is one of the true champions of Help for Heroes in Wales,” Shelley said. “Every year she undertakes a mammoth task, baking hundreds of cakes herself, and co-ordinating the efforts of volunteer bakers across Pembrokeshire, culminating in a bake sale in Narberth.

“We wanted to thank Sally for all she’s done to raise money for Help for Heroes and to encourage people to take part in Bake for Heroes themselves, to raise money to support the work we do across Wales throughout the year.”

Help for Heroes has a Community Recovery Team which provides support for a network of over 100 wounded, injured and sick veterans and serving Armed Forces personnel in South West Wales. The charity’s dedicated support hub keyworker for the region, Amanda Thomas works closely with those who have put their lives on the line for us.

Amanda said: “We want anyone who thinks we may be able to support them to contact us to find out more about the help we can provide, whether that’s through sports recovery, clinical support, welfare and career counselling or through housing or family support. There are so many ways we can support the physical and mental recovery of men and women wounded as a result of their service.”

Sally says she still raises money for the charity because there is still a need for those who have injuries resulting from their service to receive support.

“People assume that because we aren’t at war in Iraq or Afghanistan that there’s no need to support our veterans anymore, that the war is over for them. The reality is that their wounds will change over time and the physical and mental scars they carry will affect them for many years to come. The work Help for Heroes does is literally life-saving for many of those who sacrificed so much to protect all of us.”

The film made about Sally will run on social media this month, in the lead-up to her Bake for Heroes sale taking place from 9.30 am - 4 pm on June 23 in Narberth Townsmoor car park.

Help for Heroes is encouraging bakers to earn their stripes by taking part in Bake for Heroes and be part of The Force for Good, with events going on across the UK throughout the year and focusing on Armed Forces Week, June 23 - July 1. More information is available at: www.h4hweb.com/bake

To organise your own Bake for Heroes sale, call 0300 303 9888 for a free fundraising pack, or if you want to donate cakes to Sally’s bake sale, email her on [email protected] or call 01834 860587 / 07775 764747 or Carol Peett on [email protected] / 01834 860338.

To find out how you can get support from Help for Heroes in Wales, email [email protected].