Nights Under Canvas, a Pembrokeshire family-owned glamping business, is taking sustainable initiatives to new heights with the aid of Business Wales, focusing on upcycling and local sourcing.
Primarily covering Pembrokeshire, Carmarthenshire, Ceredigion and the Gower, Nights Under Canvas specialises in high-quality tent-for-hire services for corporate events, festivals, weddings, parties, movie nights and staycations.
Having registered with Business Wales’ Green Growth Pledge, the award-winning glamping company has worked with experts from Business Wales to identify and implement new sustainability practices into their operations.
Working with Business Wales Decarbonisation Adviser Sarah Gore, Nights Under Canvas has implemented several environmentally conscious initiatives including sourcing from local suppliers, using efficient methods of transporting bell tents, and responsible waste management.
Nights Under Canvas owner Steven Bradley said: “Sarah’s support has been invaluable and has helped us to make a meaningful impact within our business and community. We are so happy that we have the opportunity to not only reduce our waste but upcycle our airbeds into something new for our customers.”

A Business Wales digital expert also helped Nights Under Canvas reach new customers through its website and social media channels. Online workshops and courses allowed Steven to build skills in website design, marketing, and improve the business’ visibility through search engine optimisation (SEO).
The company’s latest green initiative is a partnership with Ecoast, a Saundersfoot shop specialising in recycled products. Ecoast collects damaged airbeds from Nights Under Canvas and sends them to British upcycling brand Recycling Rachel for reworking into a range of Nights Under Canvas merchandise including bags, wallets and purses which can then be sold in the shop.
Business Wales is funded by Welsh Government. For support to help grow your business, or to speak to a specialist adviser, contact Business Wales. Visit www.businesswales.gov.wales or call 03000 6 03000.
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