Pembrokeshire firm Celtic Foodservices has been acquired by fast-growing food wholesaler Harlech Foodservice which sees the firm as a “perfect fit”.

Harlech Managing Director David Cattrall said Celtic Foodservices has built a strong reputation for delivering high-quality products and exceptional service to its customers

All 12 members of staff at Celtic Foodservices are transferring to Harlech, including director Jason Davies, and the premises in Pembroke Dock will also be part of the new set-up.

The move is part of an overall £6 million plan to create 150 new jobs and comes a few months after Harlech opened a new depot in Carmarthen where 15 sales staff and drivers have already been recruited.

With the addition of Celtic Foodservices, Harlech is poised to deliver enhanced customer service with an expanded range of products and improved logistics.

Mr Cattrall added Harlech was responding to the challenges faces by hotels, pubs and restaurants with “aggressively competitive” prices.

“And to make life easier our customers can order up to 10pm, with next day deliveries six days a week.

“The acquisition of Celtic Foodservices is another new and important milestone our drive to provide a first class service in every single corner of Wales.”