The Welsh food and drink industry has made a significant impact at FHA, Food and Beverage, Singapore.

Asia’s premier food and hospitality event featured a showcase of the best of Welsh produce, along with wider activities from the Culinary Association of Wales, resulting in substantial interest from buyers across the region.

The event featured a range of exhibitors, including Dairy Partners and Morning Foods, with both flying the flag for Welsh products available in the region. Located in Singapore, FHA, Food and Beverage, is strategically positioned as a gateway to Asia, offering access to key markets including south-east Asia, China, India, Australia and beyond.

The trade event was supported by the Welsh Government, with companies exhibiting under the Cymru/Wales banner.

There was also a presence at the event by the Culinary Association of Wales. This was to help promote the upcoming World Chefs Congress, which takes place in Wales in 2026, and included cooking demonstrations using Welsh products available in the region. This included products provided by Rhug Estate Organic Lamb, Hilltop Honey, Cygnet Gin, Penderyn, Halen Môn, Village Bakery, Moose Maple Butter, Dairy Partners and Morning Foods.

Arwyn Watkins OBE President of the Culinary Association of Wales said, “The opportunity to cook and showcase Welsh products in Singapore has been fantastic. We are thrilled to use this event as a platform to promote the WorldChefs Congress and Expo in Wales next year, which is expected to attract chefs and visitors from over 100 countries.

“This global event is a considerable coup for the Welsh food and drink industry, and we look forward to welcoming people from across the world to what is sure to be an exceptional opportunity to show what Wales can offer the world.”

The Welsh Government offers a comprehensive package of support to help companies attend trade events and expand their export markets. This includes a platform to showcase products and arrange trade conversations and meetings during events, the Wales brand, financial support, market insights, training or skills support, and access to cutting-edge infrastructure, all designed to foster innovation and growth in the food and drink industry.

Later this year, the next instalment of Blas Cymru / Taste Wales will take place on October 22-23 at the ICC Wales in Newport, with FHA, Food and Beverage, Singapore also providing an opportunity to meet with leading figures interested in attending the event. There will be more than 200 new food and drink products being launched, amongst a wider product showcase of 3,000 representing the wide diversity of the industry.