Ed Cook (pictured), proprietor of Penderi Furniture in Whitland, will be baring his chest for the charity Action Against Hunger tomorrow (Saturday) at Whitland Rugby Club!

Pam, a beautician from Enigma hairdressers also in Whitland, has offered to gently strip his manly chest with some hot wax.

Ed agreed to help with the fundraising for his wife Gill, who is running the London Marathon in April this year for the charity.

Anyone wishing to donate to the event can get in touch at Penderi Furniture.