A new baa-rilliant campaign with Aardman will see the popular animated character encourage children and young people to “respect, protect and enjoy” the countryside.
Shaun and friends will follow the Countryside Code and show children how to care for nature, follow signs and share the space with others.
Rachael Peacock, Senior Brand Manager at Aardman, said:
“Living on Mossy Bottom Farm, Shaun’s connection to the countryside makes him a baa-rilliant and fun ambassador for nature, and we look forward to encouraging families to enjoy the outdoors respectfully.”